1. Knowing the brand
Identified the audience of the brand as people taking Mortrages and having their account in bank.
Mapping all stakeholders currently interacting with the brand: User who is applying for Mortrage
Get to know their interaction stories: Serious and Feeling Secure about their information sharing
Mapping all stakeholders currently interacting with the brand: User who is applying for Mortrage
Get to know their interaction stories: Serious and Feeling Secure about their information sharing
2. Research — Understand — Experience
A. UX Research
A. UX Research
UX Research is termed as the investigation of users, their requirements, needs, demands, motivations, and goals. This step is essentially important as this is the time I investigated and find the flaws or the factors of failure of the user experience.
B. Understanding UX
Once I was done with the research of what new is being demanded by the users and figuring out the points that lead the earlier UX down, we move forward to understand the revised UX, its design process and the brand new UX strategies.
Understanding UX involves engaging with and observing your target users, getting to know their needs, behaviors, and pain-points in relation to the product or service you’re REdesigning.
3. Align the Goals of the Brand
The brand is the heart of your business. Creating a UX that meets the needs of your customers in lines with the goals of the brand create interactions that are beneficial and meaningful to both your company and your users. To map your user experience with the goals of the brand:
Build your design exclusively for the business
Develop a tangible brand vision that is easily understood
Map your short, medium, long term goals into achievable, bite-sized milestones
Work in an agile fashion to meet the goals
Measure success and manage consistency across teams
Map your existing customer journey and plot the revisions
Experience your brand from a user’s perspective
Pinpoint how your business objectives can be aligned with your UX
Ensure the operational side of your business can deliver on the promises made to the users.
Develop a tangible brand vision that is easily understood
Map your short, medium, long term goals into achievable, bite-sized milestones
Work in an agile fashion to meet the goals
Measure success and manage consistency across teams
Map your existing customer journey and plot the revisions
Experience your brand from a user’s perspective
Pinpoint how your business objectives can be aligned with your UX
Ensure the operational side of your business can deliver on the promises made to the users.
4. RE-DESIGN
Empathize: I empathized with the user and It makes me understand the motivation of the users to arrive at your platform
Define: While redesigning UX, I redefined the problem statement, which made me better understand the user emotions, and attitudes about using the website, system or service. Redefining included practical, experiential, effective, meaningful and valuable aspects of user experience.
Ideate: Ideation is the heart of the redesign process. In the ideation process, I focused on generating a LOT and lots of broad set of ideas for the website, with no attempt to judge or evaluate them and pantomime what design would best suit the brand-new UX
Prototype: I created a mixture of sketches, wireframes, animations or mockups for usability testing. The early sample designs or model acted as a near exact replica and deduce feedbacks from its usability
Feedbacks: I learned, explored, experienced the results of the usability testing on my redesigned UX. Feedbacks were essentially important as I got a reality check on my redesign, even before I deployed the redesign.
Iterate: I repeated above steps till I was confident of my redesign
Define: While redesigning UX, I redefined the problem statement, which made me better understand the user emotions, and attitudes about using the website, system or service. Redefining included practical, experiential, effective, meaningful and valuable aspects of user experience.
Ideate: Ideation is the heart of the redesign process. In the ideation process, I focused on generating a LOT and lots of broad set of ideas for the website, with no attempt to judge or evaluate them and pantomime what design would best suit the brand-new UX
Prototype: I created a mixture of sketches, wireframes, animations or mockups for usability testing. The early sample designs or model acted as a near exact replica and deduce feedbacks from its usability
Feedbacks: I learned, explored, experienced the results of the usability testing on my redesigned UX. Feedbacks were essentially important as I got a reality check on my redesign, even before I deployed the redesign.
Iterate: I repeated above steps till I was confident of my redesign
5. Implement and Evaluate
While the technical team may start the implementation while the design phase is in progress or early stages of the process, implementing the redesigns all at once in the end also. Implementing the UX design along with the re-developed UI with complete functionality and user experience
Evaluation is an iterative process. I validated the design in terms of user flow and experience and identify areas where improvements are needed. While I evaluated my end design, I ask the following questions to my redesigned user experience.
Whether the redesigned UX is usable?
Is it easy to interact for the end user?
Is the design flexible and easy to change?
Does it provide the desired solution to user’s problems?
Does the product have the credibility that makes someone want to use it because of the experience it provides?
Is it easy to interact for the end user?
Is the design flexible and easy to change?
Does it provide the desired solution to user’s problems?
Does the product have the credibility that makes someone want to use it because of the experience it provides?
With implementation and evaluation of the final design, I was all set to go with my new and improved user experience!
